Restaurants often spend their marketing budget on traditional media advertising, ie, leaflets, local magazines, etc, but this isn't particularly targeted, ie, all they can tell you is that the magazines goes to so many households in so many postcodes, etc.

Social Media however is very, very targeted - only taking to your existing customers and potential customers that fit your 'target customer profile' and each and every marketing message that you send lands directly in front of your target market.

In order to grow sales and profit most cost effectively a restaurant should focus most of its attention on its existing customers - get them to come back more often, spend more money when they do, and bring their friends. Hence targeted marketing and the customer experience are the two critical elements of Restaurant Marketing.

There is a shift happening - your customers do not buy as many magazines, newspapers, or paying attention to TV adverts, etc, - they now find out what they want to know online. They now 'hang out' online in certain places - Facebook, Twitter, YouTube, and so on - VIEW the social media revolution video on the right hand side of this page.

Businesses need to 'hang out' where their customers are now 'hanging out'....when was the last time you opened a copy of Yellow Pages?
  • 24 of the top 25 newspapers are in record decline
  • 350m people on Facebook with 500k joining daily
  • YouTube is the 2nd largest Search Engine in the World
  • The average user checks their Facebook 5 times a day
  • Your customers are on facebook, Twitter, etc.
As the most popular social networking sites - Facebook and Twitter enable a restaurant to engage directly with its existing customers and find new potential ones - quickly and without waste.

'Posts' on your restaurants Facebook Page and Twitter should be a mixture of PR, News, as well as direct promotion. Existing customers will join becuase they like you and want to know whats going on - new dish, offers, special nights, and so on. We can find and 'pull-in' your 'target profile customer' and introduce them to you, get them to 'opt in' to receive marketing messages from you - you have a new target customer who wants to engage with you and find out more.

Structured correctly social media engages with existing customers, finds and introduces new ones to you, and spreads 'word of mouth' online.

Its also quick and cheap. In the past to undertake a marketing mailshot took days and weeks, but with social media if Tuesday's bookings are looking down then you can send an offer out to your online marketing database straight away, even send out special offers to your Facebook/Twitter audience....

Each and every message lands directly in front of your target market and there is precious little waste so the return on investment is very good.

We have worked with many large and small brands already....

www.holidaysfirstonfacebook.com
www.facebook.com/sheffieldfc
www.facebook.com/liverpoolfc
www.facebook.com/debenhams
www.facebook.com/wigandpensheffield

Current Restaurant OFFER.....

-A professionally set-up and structured Facebook fanpage and Twitter profile to maximise the SEO benefits of social media.

-We guarantee a minimum of 500 'fans' added to your Facebook fansite every month - we cannot force people to join your fanpage, they will only join if they want to and want to receive messages from you but we will invite your 'target profile' customers continually until we exceed the 500 figure each month - thats a very powerful and valuable online customer database - not a one off advert, an ongoing database to market to directly.

- We will manage your entire Social Media presence, including professional 'posts', etc, everyday of your news, info, PR, offers, etc, together with SEO back-linking to your website - we are a full Social Media Marketing Agency.

Cost: £275 per month.
Based on a six month contract.

For more information please contact MessageMakers today on 08000 83 82 82 or email john@messagemakers.co.uk